{"id":471,"date":"2024-11-20T14:59:53","date_gmt":"2024-11-20T05:59:53","guid":{"rendered":"https:\/\/azumino-e-tabi.net\/ennew\/?page_id=7"},"modified":"2025-03-19T15:16:06","modified_gmt":"2025-03-19T06:16:06","slug":"about","status":"publish","type":"page","link":"https:\/\/visitazumino.com\/en\/about","title":{"rendered":"About"},"content":{"rendered":"<section id=\"about_intro\">\n<div class=\"mv imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_about01.jpg\" alt=\" \" \/><\/div>\n<div class=\"text_wrap\">\n<h2>Why is AZUMINO <br \/>the Wasabi Town?<\/h2>\n<p>The expansive Azumino is located at the foot of the approximately 3,000 m elevation Japan Alps Mountain Range, featuring an abundance of water that has enriched both the land and lives of the people who live there. Snow from the Japan Alps melts and turns into underground water that eventually moistens the land of Azumino. The water\u2019s transparency never fails to impress those who see it. Even in summer, the water feels cool and refreshing to the touch. \u201cWasabi\u201d is the most renowned product of Azumino. Azumino proudly holds the title of being Japan\u2019s number one producer of wasabi due to it having access to approximately 700,000 tons of water per day and a year-round stable temperature of about 13\u00b0C, which are the perfect conditions to grow wasabi. In Azumino, the Hotaka area is especially known for its thriving wasabi cultivation, and in the city, you can see fields of wasabi protected with black sunshades. So please come and see the wasabi, which can only be viewed like this in Azumino.<\/p>\n<\/div>\n<\/section>\n<section id=\"about_imgonly\">\n<div class=\"wall\">\n<div class=\"wrap imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_intro01.jpg\" alt=\" \" \/><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_intro2.jpg\" alt=\" \" \/><\/div>\n<\/div>\n<\/section>\n<section id=\"about_wasabi\">\n<div class=\"wall\">\n<div class=\"wrap\">\n<div class=\"text\">\n<h3>Japan\u2019s Largest Wasabi Farm<\/h3>\n<p>Daio Wasabi Farm enjoys great popularity as a unique spot in Nagano and Japan as a whole. Beautifully clear water streams down from the Northern Japan Alps and into Azumino, allowing farmers to cultivate healthy, spicy wasabi. Hundreds of thousands of visitors both Japanese and from abroad flock to the farm every year to experience the nation\u2019s largest wasabi farm firsthand and sample some authentic wasabi. Other wasabi-flavored goods, like beer and ice cream, are also available.<\/p>\n<\/div>\n<div id=\"wasabi01\" class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_wasabi01.jpg\" alt=\" \" \/><\/div>\n<\/div>\n<div class=\"wrap\">\n<div class=\"text\">\n<h3>Wasabi<\/h3>\n<p>Wasabi is a root known as Japanese horseradish and commonly found in sushi as a paste. Because fresh wasabi is so perishable and expensive, fresh wasabi root is not common for home use. At Daio Wasabi Farm, visitors can taste real fresh wasabi and also get the rare opportunity to see how wasabi is grown on the farm. You can even try wasabi ice cream and wasabi beer.<\/p>\n<p>Refer to <a href=\"https:\/\/www.wasabi.co.jp\/en\/\" target=\"_blank\" rel=\"noopener\">Marui Wasabi\u2019s website<\/a> (Azumino-based wasabi factory. The has fun wasabi trivia and information about how to enjoy eating wasabi.)<\/p>\n<\/div>\n<div id=\"wasabi02\" class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_wasabi02.jpg\" alt=\" \" \/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"about_original\" class=\"checker\">\n<div class=\"wall\">\n<h3>The Origins of Wasabi<\/h3>\n<p>Wasabi is a pungent green paste served as a condiment with many Japanese dishes, particularly sushi and sashimi. It comes from the thick part of the stem, or rhizome (not the root, a common misconception), of the\u00a0Wasabia japonica\u00a0plant, native to Japan. eye-watering, tongue-tingling effects are powerful but short-lived.<\/p>\n<p>Like other botanicals, wasabi is thought to have first been consumed for its medicinal properties, with records suggesting it was used as far back as the Asuka period (552\u2013645). A book from the Muromachi period (1336\u20131573) introduced wasabi as a condiment for sashimi, and as such it was a favorite among the wealthy and powerful. By the eighteenth century, it had become a standard accompaniment to the increasingly popular sushi. Cultivation in the Azumino area only began some 140 years ago, around the middle of the Meiji era (1868\u20131912).<\/p>\n<\/div>\n<\/section>\n<section id=\"about_know\">\n<div class=\"wall\">\n<h2>About Azumino<\/h2>\n<ul class=\"nostyle\">\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_know01.jpg\" alt=\" \" \/><\/div>\n<h3>Northern Japan Alps<\/h3>\n<p>Nagano Prefecture is nestled among beautiful natural landscapes and a magnificent mountain range. The area is popular for mountain climbing and hiking, offering ever-changing seasonal scenery for you to enjoy. In particular, the vibrant foliage in fall and the stunning snowy landscapes of winter are especially captivating.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_know02.jpg\" alt=\" \" \/><\/div>\n<h3>Spring Water<\/h3>\n<p>Azumino boasts the largest production of wasabi in Japan thanks to the abundant amount of spring water available, which maintains a stable temperature. The spring water in Azumino was also chosen as one of the top 100 famous waters in Japan. In addition, the Shinshu (Nagano) salmon that are raised in this clean water are known as a local culinary delight.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_know03.jpg\" alt=\" \" \/><\/div>\n<h3>Rural Landscape<\/h3>\n<p>The rural landscape of Azumino features rice paddy fields with water that beautifully reflect the sky like \u201cwater mirrors\u201d and an irrigation system, \u201cJikkasegi,\u201d that was built 200 years ago and still continues to help support the fields even to this day.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_know04.jpg\" alt=\" \" \/><\/div>\n<h3>Hot Springs<\/h3>\n<p>Azumino is home to four hot spring locations, with Hotaka, Nakabusa, and Ariake standing out for their renowned beauty. These hot springs can be enjoyed as a day trip or even just for their relaxing foot baths.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_know05.jpg\" alt=\" \" \/><\/div>\n<h3>Hiking<\/h3>\n<p>There are many beautiful natural sights for you to see. The magnificent mountain range of the Japan Alps stands at an elevation of over 3,000 m in the west, and you can see the stunning mountain scenery from the eastern mountaintops. The natural scenery is enjoyable throughout the seasons, and the area is known for being a popular location for mountain climbing and hiking. The cherry blossoms in spring, autumn foliage in fall, and snowy landscapes in winter are all especially stunning to see.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_know06.jpg\" alt=\" \" \/><\/div>\n<h3>Tensan Silk<\/h3>\n<p><em>Tensan<\/em> silk is harvested from the cocoons of a type of wild silk-producing silkworm moth. The <em>Tensan<\/em> silk of Azumino is a natural, high-quality material, also known as \u201cDiamond Fiber.\u201d<\/li>\n<\/ul>\n<div class=\"btn_line\"><a class=\"link center_link\" href=\"\/en\/spot\/\">SEARCH MORE SPOTS<\/a><\/div>\n<\/div>\n<\/section>\n<section id=\"about_located\">\n<div class=\"wall\">\n<div class=\"img_wrap\"><img decoding=\"async\" id=\"img01\" class=\"imgonly\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_located02.jpg\" alt=\" \" \/><img decoding=\"async\" id=\"img02\" class=\"imgonly\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_located01.jpg\" alt=\" \" \/><\/div>\n<div class=\"contents_wrap\">\n<h2>Located near Matsumoto<br \/>\nand Hakuba<\/h2>\n<p>Just 3 hours away from Tokyo. Matsumoto, Takayama, Snow Monkeys, Hakuba, and a wealth of other popular sightseeing spots are also located near Azumino.<\/p>\n<div class=\"btn_line\"><a class=\"link center_link\" href=\"\/en\/access\/\">SEE HOW TO GET TO AZUMINO<\/a><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"about_specialties\">\n<div class=\"wall\">\n<h2>Local Specialties<\/h2>\n<ul class=\"nostyle\">\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_special01.jpg\" alt=\" \" \/><\/div>\n<h3>Soba (Buckwheat Noodles)<\/h3>\n<p>A specialty in Nagano prefecture, soba is a thin noodle made from buckwheat flour. Azumino\u2019s handmade soba is highly regarded throughout the region and can be found in many soba restaurants all over Azumino.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_special02.jpg\" alt=\" \" \/><\/div>\n<h3>Oyaki<\/h3>\n<p>Oyaki is a buckwheat or wheat bun specialty even more local to Nagano prefecture than soba. The buns are stuffed with a huge variety of fillings including vegetables or sweet bean paste. You can get oyaki in many shops and restaurants throughout Azumino.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_special03.jpg\" alt=\" \" \/><\/div>\n<h3>Shinshu Salmon<\/h3>\n<p>Shinshu Salmon is a treat which is hard to find outside of Azumino. A hybrid fish of brown trout and rainbow trout, Shinshu Salmon is a fish distinct to Nagano and has a rich and deep savory flavor. Many restaurants serve Shinshu Salmon rice bowls.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_special04.jpg\" alt=\" \" \/><\/div>\n<h3>Sake<\/h3>\n<p>Sake is a fermented alcoholic beverage made from rice. It is said that good water and good rice make good sake. Azumino sake, which has both elements, is available in local shops and is served in many restaurants.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_special05.jpg\" alt=\" \" \/><\/div>\n<h3>Wine<\/h3>\n<p>Japanese wine often has its own unique flavor, categorization process, and grape varieties.\u00a0Swiss Village Winery and\u00a0Azumino Winery offer tours, wine tastings, and a retail store for visitors interested in local Azumino wine.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_special06.jpg\" alt=\" \" \/><\/div>\n<h3>Craft beer<\/h3>\n<p>Craft beer made by local farmers and long-established confectionery makers. Brewed with pure spring water from the Japan Alps, using locally grown ingredients. At breweries, shops, and restaurants in Azumino, you can enjoy a variety of richly flavored beers that pair perfectly with meals.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_special07.jpg\" alt=\" \" \/><\/div>\n<h3>Wagashi (Japanese Sweets)<\/h3>\n<p>Wagashi refers to traditional Japanese confectionery. Japanese sweets use uncommon flavors and natural ingredients that are unparalleled in presentation and often healthier than sweets found in other cuisines. Many confectionery shops in Azumino offer specialty and standard styles of wagashi throughout the year.<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_special08.jpg\" alt=\" \" \/><\/div>\n<h3>Soft-serve Ice Cream and Gelato<\/h3>\n<p>Made with locally sourced fresh milk and fruit, this treat is known for its rich, creamy texture. We also recommend trying Azumino\u2019s specialty\u2014wasabi soft-serve ice cream!<\/li>\n<li>\n<div class=\"imgonly\"><img decoding=\"async\" src=\"..\/wp-content\/uploads\/sites\/2\/2024\/11\/img_special09.jpg\" alt=\" \" \/><\/div>\n<h3>Farmers' Market<\/h3>\n<p>A cozy shopping spot offering fresh vegetables and fruits grown by local farmers, along with seasonal delicacies and handmade goods. There are several locations throughout Azumino.<\/li>\n<\/ul>\n<div class=\"btn_line\"><a class=\"link center_link\" href=\"\/en\/cuisine\/\">SEARCH MORE FOOD<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Why is AZUMINO the Wasabi Town? The expansive Azumino is located at the foot of the approximately 3,000 m elevation Japan Alps Mountain Range, featuring an abundance of water that has enriched both the land and lives of the people who live there. Snow from the Japan Alps melts and turns into underground water that eventually moistens the land of Azumino. The water\u2019s transparency never fails to impress those who see it. Even in summer, &hellip;<\/p>\n","protected":false},"author":5,"featured_media":492,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-471","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visitazumino.com\/en\/wp-json\/wp\/v2\/pages\/471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visitazumino.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/visitazumino.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/visitazumino.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/visitazumino.com\/en\/wp-json\/wp\/v2\/comments?post=471"}],"version-history":[{"count":16,"href":"https:\/\/visitazumino.com\/en\/wp-json\/wp\/v2\/pages\/471\/revisions"}],"predecessor-version":[{"id":1333,"href":"https:\/\/visitazumino.com\/en\/wp-json\/wp\/v2\/pages\/471\/revisions\/1333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visitazumino.com\/en\/wp-json\/wp\/v2\/media\/492"}],"wp:attachment":[{"href":"https:\/\/visitazumino.com\/en\/wp-json\/wp\/v2\/media?parent=471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}